Ensure that the pin’s colors and style align with your brand. If you include text on the image, make sure it’s easy to read. If you use photos, make sure they’re not distorted. If you want your pins to stand out, they’re going to have to include interesting, quality images. Create quality, visually appealing content Having a well-thought-out Pinterest marketing strategy in place first will help ensure that the actions you take on Pinterest will help you achieve success on the platform.ġ. What’s your brand voice? What elements ensure your visuals have a cohesive, on-brand look? These are all things to take into consideration before you start using Pinterest marketing for business & creating pins.īe sure to also think about your target customers’ interests, and what information they would find entertaining or useful. What steps do you need to take in order to reach your goals? How will reaching them help you achieve your business goals? Pinterest is an engaging site, but remember – if you’re planning to use it as part of you social media marketing strategy, then you need to start with a plan. If you’re using Pinterest for your company, note that you’ll want to set up a business account. It provides a great opportunity for showcasing your products and ideas and engaging with your audience. Pinterest has achieved over $1 billion in annual revenue, has more than 300M active users, and billions of pins. Topics you’ll see across the site include style, beauty, food and drink, home, travel, and more. Users can save these pins to their boards to make them easy to access at a later time. Pins include an image or video and text, and can be linked to a website that users can click through to. When users log in, they arrive at the home feed, which displays pins, people and brands that they’re likely to be interested in based on recent activity. Pinterest describes itself as “a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.”
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